When you’re launching a new business, you have plenty on your mind: inventory, staffing, setting up shop. With everything on your to-do list, you may think a blog is a time-waster.
A regularly updated blog is essential to running your business and keeping new clients coming in. While Facebook, Twitter, and other platforms are great, companies that blog have been shown to have almost 97% more inbound links than those that don’t. What does that mean and why should you care? Inbound links lead to more search engine traffic and higher search ratings.
Customers look for blogs to get more information about a product or a company. Over 60% of customers say they bought a product after reading a good blog post about it.
What Your Blog Should Have
Before you panic, know that your blog doesn’t have to be (nor should it be) a regular ad for your products or services. Instead, your blog should contribute regular value to readers to make them keep coming back. For instance, if you are a pet groomer, your blog could contain posts about pet nutrition, dog training, or helping a senior dog. This gives useful content to the reader and builds goodwill with your audience.
Here are some ideas for content to keep your blog up to date:
- Advice from experts
- Commentary on an industry-related topic
- Launch of new products or sales
- Behind the scenes look at your business
- Employee spotlights
- Latest trends
The sky is the limit when it comes to your blog. To keep readers coming back, you need to update at least once a week, ideally more. You should update on a regular schedule so readers know when to check back.
If this all sounds overwhelming, don’t panic. This is something that is easily outsourced to freelance writers like me! A bulk of my client base are small businesses who need regular blog content; for many, I have agreements that I provide a post a week or more. This way, they are guaranteed high quality content without having to handle it themselves.
If you’re interested in having me take over blogging, contact me today.